“In an era of digital downloads and headphones that tune out the rest of the world, the live-music experience offers something different, authentic and communal.”
As indie musicians have no trouble these days distributing their music (via the internet, etc.) there’s still the issue of actually being heard amongst the enormous amount of new music now available. So how do you stand out and differentiate yourself--being discovered by new fans while also being completely dedicated to your current loyal fans.
That quote gets at heart of what I think music, business and life are all about--people. People being their authentic selves and creating relationships sometimes around a communal event or through various forms of communication.
Specifically related to music: Creating unique experiences like those of a live concert help to create a feeling of involvement in something larger than yourself, an experience that you know is fleeting. However, a shared fleeting experience creates long-lasting memories. I also think when people know it will be a one-of-kind experience, meaning they know it is only here for a short while, people become more acutely aware of being present, in the moment. That, ‘right here and now’ presence-of-mind creates electric energy shared amongst those gathered to experience whatever event it is.
Those who continue to innovate to create that heightened sense of authentic, communal real-time awareness with their music and/or creative pursuits, both on- and off-line, are the ones who will likely have the most success. They’re also the ones most likely to recognize that that formula is rooted in human relationships, which transcends any and all technological tools that merely help you more easily communicate your messages to be able to build those relationships.
Posted by: Nick Venturella