It's important to understand who your ideal fan is. What are the characteristics of those who tend to enjoy your music.
Knowing the characteristics of your ideal fan is important because this will help determine who you're marketing your music to. It will also help you determine what kind of venues to perform, so you can be sure to maximize your exposure to and impact on your ideal fans.
Also, when you're out on the street handing out fliers to your show if you know what your ideal fan looks like you can be sure to get a flier in that person's hands.
I encourage you to actually write out between 7 and 10 characteristics that encompass your ideal fan. Ask some friends and current fans of your music what they like about your music and what other interests they have then look for commonalities between the answers to help you formula, at least on paper, who your ideal fan is.
In marketing the "ideal fan" characteristics are often called a "buyer persona." By writing out the various characteristics of who your ideal fan is, what they look, what other interests they might have beyond your style of music, etc. you can more easily pinpoint who those fans are when you come across them, and you can use that "buyer persona" as the baseline from which you test all your marketing messages against...in other words, keeping in mind what marketing messages will likely resonate well with fans who have the characteristics of your ideal fans.
Posted by: Nick Venturella