Go to your local newspaper’s Web site, find the e-mail address and/or phone number for their Arts & Entertainment department and contact them offer free tickets to your next performance. Couple that effort with a brief bio and a Web site address of where to find out more about you or your band.
Remember, if anyone from the media takes you up on your offer for free tickets be sure to be courteous and thank them for coming to the show when you see them there (but be careful not to be a suck-up—many can spot that kind of insincerity a mile away).
If you find yourself with a nice review of your performance in tomorrow’s newspaper or on a popular news blog be sure to contact the author and thank them again for attending the show and for the review. Don’t forget to add that review to your press kit for future self-promotion.