Press releases are not a new tool for band publicity efforts. However, with the advent of the internet and electronically distributed press releases, the tactic of optimizing press releases for keyword and keyword phrases related to your band and genre of music has become increasingly more popular. The SEO press release strategy can be effective in helping your release/your band get found by search engine algorithms, thus, increasing your ability to be found by your prospective and current fans. This coupled with your blogging and social media efforts can really give your publicity efforts some legs to run with.
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10 resourceful tips to help indie musicians make more money