Some of the artists mentioned in the post were: Simon & Garfunkel, U2, Metallica, Cher, No Doubt (into their 40s now), Bob Dylan, and Kiss.
It was an interesting post with some good data and additional related info like the fact that younger concertgoers (18 to 24 year olds) are dropping off, which makes sense if the majority of live shows being put on are by older artists clearly their fan-base is likely to be older too.
What this article got me thinking about--and this is sort of just me blogging thoughts out loud (so to speak)--is what would similar research look for indie artists?
I suspect the majority of indie artists (meaning not indie artists on quasi-indie labels owned by the majors or former major label artists that now run their own affairs) are touring more regionally than nationally, so taking that into consideration, what is the average age of top regionally touring indie artists? Also what are their gross revenues? And what are the average ticket prices a concertgoer of such a show pays (could be a cover charge)?
I don’t have these answers. I’m not even quite sure where one would find them other than asking some of your regions top touring artist themselves, but if anyone has any ideas or thoughts on the subject I’d love to read your comments.
Posted by: Nick Venturella
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