MusicThinkTank offers some practical music marketing advice...check it out.
Dave Grohl keeps the music career advice simple, which it really is, but in practical application it can be a bit more complicated than it sounds. But never fear just persevere.
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Guest post from Lisa Pattrick
Fame and scandals always come together. The perfect examples of this line are Justin Bieber and One direction. Both these names are quite famous and everyone recognizes them.
Justin Bieber has been through plenty of scandals. He has been through love affairs and breakups, he was found using marijuana, he got stuck in tattoo scandal, he threw up on the stage and above all no one can forget the baby scandal of Justin and Mariah Yeater.
Same goes with the One Direction, which is a music band. One Direction’s team is a group of youngsters and this group is always found dealing with different scandals. One Direction went through Zayn and Perrie breakup, Harry dating an old lady, Harry and Taylor swift hanging together and creating mess, fake news of Niall posting nude pics of Louis and Zayn leaving One Direction because of the stripper scandal.
In short it’s very hard to handle fame, without spoiling your name.
Interesting post from Digital Music News: It's simple labels have connections, DIY artists don't.
The post argues -- slanted by the interviewee in favor of record labels -- why labels are more beneficial to mass appeal for an artist's career than doing it yourself.
I can understand, and even agree with many of the points made, but I definitely think, as an artist, you have to have a clear vision of what you want from your music career before worrying about whether or not pursing a label deal is the best route to realize your vision. In some cases, a label will definitely be the way to go. In others, a label would not even be worth considering.
Posted by: Nick Venturella
Are you familiar with The Lefsetz Letter -- a music analysis blog by Bob Lefsetz?
Anyway, if you're trying to make a go of a career in music and you haven't read Lefsetz's post titled, Making it in music, please do so now -- I'll wait.
Here's what I like about Lefsetz's post...
He usually writes with a realist's view on the music industry, some might even say he's a bit cynical. This post in particular, while at first read may seem cynical, is actually just a straight-forward approach of what it means to make it in the music industry today.
I do think marketing can help anyone better promote their musical craft, but as Lefsetz points out, it's about the music.
If you're serious about being a professional musician learn your craft, always be a student of your craft and write, write, write great music.
posted by: Nick Venturella
If you live in Dane County, in Wisconsin and you're developing a creative Arts project that needs to raise some funds to complete the project, then you may have stumbled upon the right blog post.
Dane County's power2give.org is a local crowdfunding source to help various artists fund their creative projects.
Dane County is the fifth community to join power2give. Other similar crowd funding for the arts organizations exist - you may have heard of the New York Foundation's nonprofit Artspire.org (FYI: Artspire put out a great book worth reading: The Profitable Artist - amazon affiliate link), and United States Artists in Los Angeles, a nonprofit that supports American artists, runs USAprojects.org.
Read more about Dane County's power2give.org.
If you were hired to provide a service and did so to the expectations agreed upon by the venue owner – the venue owner hired you to play 2 hours of original music because he saw you perform at another venue and liked it, and you did exactly that – then there is nothing to feel guilty about…you provided the service you were hired to provide.
Today a guest post of mine was published on Broadjam.com. I wrote about planning for the success of your music career, and specifically talked about a few music business processes that will help make your life easier if you take the time to think through them and even write them down.
These are a few ideas I referenced in The Local Music Journey book, but I've expanded on them a bit further with this post. Please check it out!
Read Plans and processes for your music success
Posted By: Nick Venturella
I finally got a chance to check out the SoundLot. It's a service for musicians, as well as artists and filmmakers, to connect with one another.
At the SoundLot you’ll discover a group of like-minded folks to connect with locally. The site boasts your ability to build relationships with local musicians, local artists and filmmakers to build an active community online that you'll hopefully be able to take off line to collaborate on projects, shows, etc.
I like the site. It's super simple and clean - not a whole lot of navigation to figure out what you need to do. The concept is simple. It's apparent the idea is to build professional artistic relationships to learn from each other allowing those who participate to further their craft beyond what they could alone.
The site offers user generated resources, tips, other sites to check out and more. If you're looking for a place to interact with others facing similar things as you, then the the Soundlot is the right place.
Groups are split up by the three main categories, music, art, and film and beyond that there are local groups by city.
Here are some of the features highlighted on the site:
-Field specific profile sections (music, art, film)
-Join local and regional groups
-Shared group documents (to keep info that the community can use)
-Rate posts (reward the best contributors)
-Share your bandcamp, soundcloud, flickr, deviantart, youtube, vimeo, twitter, and personal site
Also, here's an infographic explaining the site (click the image to make it larger):
Recently, I performed a show where I went into a little more depth explaining the stories and concepts behind my songs prior to performing them. I explained what I intended the songs to be about and what inspired me to write them.
About three-fourths of the way through the show I realized the audience had really connected to what I had been sharing about my songs. They were intently listening for the various ideas and themes I had described as they listened. It was kind of like I was teaching the audience how to listen to my music -- giving them "homework" of what to listen for in each song. Now, you do have to keep in mind this was coffeehouse show, so it was a pretty intimate setting that allowed me to interact and talk directly to the audience and actually hear some of their feedback, for which I often ask during performances.
I recognized that over the course of a couple of hours I had built a relationship with this audience, of which none, save for two people there, had ever seen me perform before.
At the end of the night, as I stuck around, as I usually do, to chat personally with the audience. I ended up selling more merchandise than I had in a long time at a show. I firmly believe that the merch. moved because over the course of the evening I helped foster a deeper relationship with my audience than if I had simply played my songs for them without giving them insight into my intentions for the songs. This allowed the audience to get to know me. Plus, sticking around after the show to get to know my audience is also a crucial step.
So if you're looking for ways to sell more at shows, then build better relationships with your audience. Then continue to nurture that relationship online after the show (with email and social networking).
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