One of the things he references early in his talk is that technology by itself is boring, essentially it’s just a tool to achieve a certain outcome, but the person behind the technology--the one driving it’s use--can make something new, engaging and exciting with it. Penn, goes on with an example about photographers and digital cameras...Digital camera’s are so technologically advanced that a skilled photographer who knows about light and composition can take a photo with a mobile phone camera that is as beautiful or more so than an amateur with the latest and greatest SLR digital camera--the reason: the human behind the technology.
This got me fired up in a really positive way. I love the idea of being innovative and resourceful, using whatever you have at your disposal to create something exciting and professional. Essentially, my whole creative career has been based on this concept. I’m a minimalist when it comes to equipment and tools of the trade. In fact, I like overcoming the challenges of various limitations--limits on time, scope of a particular concept, or the materials and tools to which I have access.
Those limitations won’t stop me, they just make me more creative and innovative. In fact, I would go as far as to say that I get a greater sense of accomplishment once I’ve completed a project where I’ve overcome the challenges of various limitations.
So the next time you give yourself an excuse to not do something because you think you don’t have the right tools I would encourage you to think again and ask yourself, “How can I do this with the tools I have access to?”
Posted by: Nick Venturella
The Artist's Way (affiliate), Recommended Reading